Did you know that 65% of consumers are more concerned with ocean plastic waste as compared to 58% concerned with climate change? Market studies confirm 31% of consumers are “aware” of plastic issues, and more importantly, 34% of consumers are now “activated”, meaning they are making purchasing decisions based on a product, brand, retailer, or venue’s commitment to sustainability. Consumers want to know what you are doing with respect to sustainability, and more than 50% have actually altered their purchasing decisions toward products that demonstrate sustainability & social purpose.
Build Your Sustainable Brand
We provide industry leading sustainability marketing communications expertise, including market data and research, strategy, creative, packaging, digital, video, and retail. Our GearedforGreen team has the knowledge, know-how and supply chain resources to help your brand effectively connect your sustainability story, and then leverage it in the market to gain strategic advantage.
Thanks to more than 30 years of hands on expertise in recycling, sustainability, and circular economy, working between brands, retailers, and consumers, focusing both internally on operational sustainability, and externally, helping leverage sustainability in the market, we have the resources, knowledge, contacts, and proven background to help successfully connect the dots between data, marketing communications strategy, and goal oriented execution.
Data & Research
Form an effective communications strategy using sustainability, circular economy, brand owner, retail, and consumer market data to plan the “who, what, where, why, and how” behind your sustainable marketing communications efforts.
Define who you are and what you want your sustainable brand to be.
Create impactful visual storytelling to educate, inspire, and showcase your commitment to sustainability within your target market.
Implement interactive sustainability solutions that educate and inspire stakeholders.
Design packaging communication to raise awareness, differentiate your brand, and protect your company against “greenwashing”.
Create effective retail strategies to gain shelf space and support retail sustainability and supply chain goals.