WE ALL KNOW DOING GOOD MAKES US FEELS GOOD. WE NEED TO “SHARE OUR SUSTAINABILITY” SO OUR CUSTOMERS FEEL GOOD TOO!
One of our 5 primary missions at GearedforGreen is helping clients that manufacture plastic products to operate more sustainably from inside-out, and show them ways to leverage that sustainability in their market in order to build more sustainable purposeful brands and share the “feel good” with their customers.
Our clients have made tremendous internal sustainable strides… achieving zero plastic waste in their operations, using recycled plastic resins & other sustainable raw materials instead of all prime plastics, participating in “Social Partnerships ” using ocean collected plastic resins in their products and packaging, optimizing, reducing & reusing their packaging, implementing closed Loop Circular Collaborations within our eco supply chain, measuring their carbon footprints, implementing take-back programs to recycle and re-purpose their products after use in the market, and using sustainably made products and corporate logo eco apparel and uniforms in their own everyday operations. Our clients are making a difference! We here it from them all the time, how sustainability has added a common purpose & pride shared between employees and how it’s helped strengthen corporate culture. They feel good doing good!
To make sustainability even more impactful for our clients, moving the needle on top line revenue and brand value, we must find ways to share our sustainability stories with our customers in the market, to connect our internal sustainability efforts with our customers. We must “Share our Sustainability” !
It’s been well documented by the industry leaders such as Unilever, Proctor and Gamble, and many many other manufacturers and brands… that Communicating our sustainability effectively helps build stronger bonds between our businesses & brands, supply chain partners, and our customers, and positively impact sales and revenue.
For those who dare to make a difference and want to SHARE THE ❤ ♻, please contact GearedforGreen.
2. Reusing used cardboard boxes is not only more sustainable than recycling … it can be more profitable too.by gearedforgreen July 13, 2017 ACC cardboard box reuse cardboard boxes Dow eco apparel eco brand marketing eco supply chain gearedforgreen packaging plastic raw materials plastic resins recycling social partnerships sustainability
For years recycling cardboard boxes has been a centerpiece for corporate recycling programs. Cardboard is widely recyclable and for years there has been relatively strong domestic & international markets for corrugated material. Corrugated cardboard scrap also known as OCC (old corrugated cardboard) is generated by many local, regional, national businesses across industries. In 2016 more than 40 million tons of paper related scrap was recycled, much of which was cardboard.
While cardboard box recycling is an excellent approach to handling used boxes, cardboard box reuse, when applicable, offers even better improved (economic, environmental, and productivity) benefits up & down the supply chain.
As a sustainability company involved in circular eco-supply chains, GearedforGreen looks for ways to improve ROI in REDUCE, REUSE, RECYCLE ♻ programs for clients. Cardboard box reuse is a great approach to improved ROI.
We work with many companies generating good quality 1x used cardboard boxes perfectly capable of reuse, and with many businesses concurrently looking to find good quality suppliers of 1x used cardboard boxes as alternative to having to pay up & buy new boxes.
As part of our eco supply chain sustainability program, our GearedforGreen network connects companies and industries matching used cardboard box suppliers and buyers, helping everyone in the supply chain improve economic, environmental, and productivity ROI.
Many companies involved in manufacturing receive parts and components delivered in cardboard boxes they use just 1x. Many other companies including retailers and distributors use huge amounts of cardboard boxes to send products inter-company between facilities and to trading partners. There is a substantial reuse marketplace for all these 1x used cardboard boxes. Managing the connection between the two is no easy task however, so we partnered with industry to maximize box reuse ROI making cardboard box 📦 reuse valuable and mainstream.
In terms of environmental benefit and ROI, reusing cardboard boxes versus recycling reduces carbon footprint 👣 CO2 substantially and requires far less resources including water and energy consumption. Clients participating in GearedforGreen “Pack Share” box reuse programs also get monthly environmental reports including Life Cycle Assessment documentation showing carbon savings, which are helpful to sustainability score cards. For those businesses looking to reduce their carbon footprint, cardboard box reuse is a great option.
In terms of man hour productivity benefits and ROI, reusing cardboard boxes versus recycling reduces man hours by $30.00 per ton on average associated with reduced labor and handling not having to bale cardboard boxes, and reduced movement from 3 touch points down to 1 touch point, not having to triple handle boxes from generation point to baler to trailer.
In terms of economic benefits and ROI, reusing cardboard boxes versus recycling increases revenue for suppliers in our network 40%-60% on average over the last 5 years, reduces customer cost of boxes in our network by 25%-30% on average over the last 5 years, and provides a far more consistent dependable market as a result of getting fixed annual prices for box reuse instead of fluctuating OBM prices for recycling. Box reuse programs also reduce transportation cost, reduce labor cost, and reduce equipment cost associated with baling.
The infrastructure and client base to support large expansion
in the cardboard box reuse market is significant.
To serve the growing box reuse market, GearedforGreen eco-supply chain network focuses on four (4) areas; warehousing collection sortation, logistics transportation service, environmental CSR compliance documentation, and circular supply chain partner expansion.
- Today we host 30+ regional sorting collection facilities throughout the United States providing local warehouse collection / sortation / quality control resources for suppliers and customers in our “Pack Share” box reuse network.
- We provide full transportation logistics services including drop trailer programs at more than 250 facilities across America.
- We provide monthly CSR environmental reports documenting carbon footprint saving.
- To support the growing demand for reliable box reuse nationwide, GearedforGreen eco supply chain partnerships include the largest network of collection, sortation, quality control providers, and end user customers making us the largest network for 1x used cardboard boxes in America.
It is widely known that sustainability and circular supply chain initiatives can reduce cost, add efficiency, increase innovation, and strengthen and improve supply chain partnerships. Leading businesses worldwide are incorporating circular sustainable supply chains into their operations quickly.
Less known yet equally important, sustainability can significantly improve customer-consumer relationships leading to improved brand value and top line revenue. By effectively communicating your sustainability initiatives, businesses can leverage their sustainability in the market to gain significant advantages. We urge all our clients to engage in consumer facing eco brand initiatives that connect with consumers.
To learn more about our GearedforGreen eco-supply chain sustainability services and how our “Pack Share” Cardboard Box Reuse program increases your economic, environmental, and productivity ROI, please contact us at 888-398-GEAR (4327), firstname.lastname@example.org, or visit us at www.gearedforgreen.com.
If your sustainability strategy isn’t making profound improvement to your business, helping grow top line revenue, build a more valuable purposeful brand, and operate your business with less waste & greater efficiency … you may want to consider a divorce.
We aren’t obligated to stay married to supply chain partners if they aren’t continually helping us profoundly grow a more successful sustainable business. Yet, by partnering stronger and collaborating on circular sustainable initiatives that benefit everyone within the supply chain, we can all grow smarter, stronger, and more sustainable together.
WE ARE STRONGER SMARTER & MORE SUSTAINABLE WHEN WE CONNECT AND PARTNER WITH OUR SUPPLY CHAIN!
Coming from a plastics background myself, there are some things everyone in our plastics industry supply chain should consider:
- Is receiving $.25 (x amt) per pound from selling off our plastic scrap to recyclers really the best way to maximize economic value from our recycling initiatives? Plastic scrap may have even greater environmental, strategic, and social purpose value than simply treating it solely as a commodity.
2. Is using 25% (or x%) recycled plastic resins back in our products & packaging, instead of prime, the best way to set us apart from our competitors? Can we use strategically sourced plastic scrap better, to create market advantages?
3. Is reusing packaging & optimizing the size of our packaging the most effective way for us to gain shelf space? Savings in raw material cost and transportation are excellent, but can we also utilize sustainable packaging initiatives to strengthen our customer and consumer relationships?
“The correlation between sustainability and commercial success is like proper nutrition is to victories for athletes, or reading and travel is to lyrics for musicians.”
There is a correlation between our company’s sustainability strategies and our commercial success in the market. Isn’t commercial success why we are all in business in the first place? Aren’t we all pushing relentlessly to add the greatest possible “value” to our businesses, differentiate and sell over our competitors, and continue to grow more sales with new & existing customers?
Neglecting benefit is the same as neglecting opportunity to win! Yes.. we recycle our plastic waste because it’s good for our environment and helps offset our costs associated with production loss. BUT … when plastic recycling also helps us increase revenue, gain over our competition, grow sales and shelf space, and build a more valuable brand, our ROI escalates profoundly.
Sustainability has the power to profoundly impact and improve our businesses. We shouldn’t be asking our supply chain partners to come to us with better ideas. Our supply chain partners should be relentlessly pursuing better ideas and helping us create circular eco supply chains that not only enhance our environmental initiatives, but connect us and improve our economic and brand initiatives too.
There is significant efforts across plastics industry segments to connect their “eco supply chains” to enhance CSR “Corporate Social Responsibility” initiatives which include green initiatives, sustainability, and efforts to eliminate unethical practices in extended Supply Chains. An emphasis on connecting social responsibility is one of the biggest Supply Chain trends this year, not only in the plastics space, but across many industries, with businesses more than ever focused on reducing their environmental impact. The trend has proven to have positive net impacts in return on assets. So why all these efforts? Who’s really driving CSR?
Here’s why … Collective behavior has tipped towards sustainability and we’re starting to see, in the performance of leading companies, much closer relationships between the companies and their suppliers and customers up and down the value chain. Business leaders today have more of an outside-in focus based on what their end customers require. We talk to many companies and executives and the wide majority confirm, the collective consumer community is pushing companies in the direction of social and environmental responsibility. In terms of recycling and sustainability, plastics industry leaders are listening and connecting their supply chains and choosing supply chain partners that meet their customer’s needs.
With this new trend in the fore front, theirs an aggressive pursuit to connect internal sustainability with external sustainability. Many businesses now focus on end-to-end connected Supply Chains, with better process and coordination between raw material selection, packaging optimization, operational efficiency, all connected to corporate communications and brand strategy that reach and communicate with the consumer.
To maximize sustainable efforts, developing and connecting an Eco Supply Chain becomes critical, and when it functions circularly with stakeholders rowing in the same direction together towards the consumer, efforts not only impact bottom line cost and efficiency, they impact Top Line and brand value. To achieve more impactful economic results, supply chain decisions that in the past were made internally-operationally are now made with the customer in mind as well. Successful companies pursuing CSR including sustainability, focus on collaboration and orchestration, with closer end-to-end integration of the Supply Chain.
Case in point, plastics manufactures interested in recycling their plastic waste historically focused on price per pound to achieve the most value, whereas today many plastics manufacturers think more strategically, connecting the recycling of their plastic scrap into partnerships with humanitarian related products and products that connect their brands to purposeful meaningful causes. Instead of just selling plastic scrap at a price, plastics companies are thinking in terms of “social partnerships” with other manufacturers using their recycled plastics more resourcefully to make new meaningful purposeful products. As result these manufacturers are seeing multiple levels of value creation over and above price per pound selling their scrap, including brand recognition which impacts Top Line and brand value.
That same trend and strategy is impacting the purchasing side of our plastic industry as well, with manufactures looking to purchase recycled plastic resins that are made from strategically sourced materials that add value above price per pound. Adidas and Dell are two great examples, sourcing recycle grade plastic resins made from plastic scrap collected from our oceans. That strategic approach enabled Adidas and Dell to leverage their raw material sourcing efforts in the market to connect strongly with the consumer, thus achieving bottom line, Top Line and brand growth.