ARE YOU LOOKING TO BRING YOUR SUSTAINABLE PRODUCT or SERVICE or TECHNOLOGY to MARKET HERE IN NORTH AMERICA? WHY NOT CONSIDER CONNECTING IN AN ECO SUPPLY CHAIN?by gearedforgreen March 27, 2018 circular supply chain eco apparel eco brand marketing eco supply chain gearedforgreen plastic raw materials recycling social partnerships sustainable packaging
That’s the essence of an eco supply chain. Connecting innovative companies throughout the supply chain sharing common purpose; to operate more sustainably utilizing either equipment, technologies, products, or services that bring solutions to help achieve greater sustainability together.
If you are in need of market development representation to expand your reach here in North America, consider connecting in an eco supply chain.
Contact Daniel Schrager, President at GearedforGreen 888-398 (GEAR) 4327 email@example.com, www.gearedforgreen.com
eco supply chain.
It’s an exciting time to be in the Plastics Recycling Equipment Business. For innovative equipment dealers and process developers, there’s more opportunity than ever…if you are willing to grow outside of the box.
Today’s plastics sustainability climate is ripe with innovation. Along with growing pressure from environmental organizations and within our plastics industry itself, there are mounting initiatives all across North America driving plastics recycling growth.
Eco supply chains are connecting Brands and Plastics Manufacturers with Waste Collectors, Plastic Recycling firms and Sustainable Raw Material suppliers, to create transparent connected Closed Loop supply chains. It isnt a passing fad. Circular Supply Chains are increasingly becoming the norm across our plastics industry and in many other industry sectors globally. Companies are working collaboratively across the supply chain to their own benefit but this collaboration is also driving growth, profitability, and innovation that benefits our entire plastics industry.
Eco supply chains are also creating significant opportunities for new and used equipment dealers that know where to find used equipment and have access and expertise in plastics recycling equipment, especially used recycling equipment. There is tremendous value having used plastic recycling equipment expetise!
Traditionally dealers buy and sell used plastic recycling equipment, and benefit on the profit margins they earn on (one time sales). The more one time sales they produce, the more annual revenue created.
Today dealers are also connecting in eco supply chains and leveraging their expertise and resources to create (ongoing long term revenue).
As example, an innovative growing plastic recycling firm developed proprietary technologies to recycle challenging “hard to recycle” plastic waste. They plan to scale their business to 100 million pounds annual plastic recycling. This innovation offers substantial growth opportunity! The innovative plastic recycling firm already owns and has the core equipment and technology in operation, however in order to scale to 100m, they need to add ancillary equipment over time such as grinders, shredders, metal separation, conveyors, wash tanks, silos, etc. This used equipment is out there and available in the market, often sitting idle or in inventory, and equipment dealers have the expertise to get it.
The challenge.. How does innovative plastic recycling firm add this ancillary equipment and at the same time manage their financial resources when they are starting out?
The answer.. Connecting in an eco supply chain whereby used equipment dealers provide the ancillary equipment “in partnership” with innovative plastic recycling firms and share the revenue of the business together.
This eco supply chain approach benefits everyone in the supply chain. Used equipment doesn’t sit idle waiting for a sale. Dealers leverage their expertise and resources for a piece of the action. Innovative plastics recycling firms gain access to much needed ancillary equipment without having to put up money. Equipment dealers earn ongoing revenue beyond the value of the used equipment. By connecting in an eco supply chain, equipment dealers and innovative plastic recycling firms (de-risk) together. Partners in an eco supply chain share revenue. Plastic recycling rates climb.
To learn more about how you can leverage your used equipment resources and expertise and develop long term revenue connecting in an eco supply chain, contact #GearedforGreen.
By Daniel Schrager, President at GearedforGreen 888-398 (GEAR) 4327 firstname.lastname@example.org, www.gearedforgreen.com
Eco supply chains
4. An example – How Circular Eco Supply Chains increase value and drive plastic recycling, innovation, and overall sustainability for the plastics industryby gearedforgreen March 20, 2018 ACC circular supply chain eco apparel Exxon gearedforgreen plastic raw materials plastic resins plastics Proctor & Gamble recycling social partnerships sustainable packaging
Plastic Manufacturer (Alpha) generates a difficult to recycle plastic scrap material, yet wants to increase Plastic Recycling & decrease Plastic Disposal. Why? Because they care about our environment and they care about their economic bottom line.
(Alpha) makes pet or polypropylene or some other grade of plastic sheet or film that’s challenging to recycle because it’s either heavily printed, colored, coated, or laminated with polyethylene or nylon or PVDC or some other surface contaminant.
Alpha wants to recycle their industrial plastic scrap however… because their scrap is challenging to recycle or reuse, the value of the scrap is low and/or there are limited, fluctuating, unreliable recycling markets.
(Alpha) connects in a gearedforgreen eco supply chain, which connects (Alpha) with Innovative Recycling & Technology Company (Bravo )and with a strong Plastic Manufacturer (Foxtrot) that purchases Recycled Grade Plastic Resins. All 3 companies are now connected together.
1st benefit of an eco supply chain is technology-innovation. Utilizing patented proprietary plastic decoating technologies, (Bravo) is able to remove all the surface coatings off the plastic sheet and films, including laminates, heavy inks, coatings, etc., bringing the plastic scrap back to its original virgin clear or white quality without causing any heat history or degradation, providing a cost effective way to transform this plastic scrap from “challenging to recycle plastic scrap” to “reliable high quality plastic resin”.
2nd benefit of an eco supply chain is connected transparency for recycle grade plastic scrap. For many major brands…making their plastic products and packaging more sustainable is a top priority and increasing their use of recycled sustainable plastic raw materials and reducing their dependence on virgin plastic raw materials made from natural gas and petroleum is a very important part. (Foxtrot) switches from virgin to sustainable recycled raw material by connecting in our gearedforgreen eco supply chain to ensure a consistent reliable repeatable quality, ongoing raw material availability, and to have full open access and transparency throughout the supply chain, from the origin source (Alpha) where their plastic raw material originated from, straight through to the technologies and cost per pound to create their sustainable raw material at (Bravo). In a time when “consumers care & communicate”, connecting a supply chain Alpha-Foxtrot-Bravo helps ensure long term sustainability.
3rd benefit of an eco supply chain is the connection itself, and the reliability and consistency of material, quality, and price that a connected eco supply chain provides. Everyone in manufacturing knows.. consistency and repeatability at scale is essential. By connecting in an open transparent eco supply chain, (Alpha supplier) is connected to (Bravo technology-converter) and connected to (Foxtrot resin customer) together. This connection through the eco supply chain creates beneficial eco partnerships.
* Eco Partnership Benefit #1. Sustainable Raw material streams can be “contracted” which creates long term market stability for suppliers, consistent feedstock for converters, and reliable raw material supply for customers. It’s also easier to invest capital in sustainability initiatives when you can rely on long term consistency.
* Eco Partnership Benefit #2. Manufacturers using recycled sustainable plastic resins can be assured of consistent repeatable quality since the raw material supply, recycling process, lab and specifications all remain consistent.
* Eco Partnership Benefit #3. Raw material pricing can be indexed which creates long term stability and economic fairness throughout the eco supply chain as resin markets fluctuate up and down. Indexed pricing can be very impactful in establishing long term eco partnerships that ensure fair prices for raw material plastic scrap suppliers, converter fees, and end use customers, as resin prices adjust up & down overtime.
To learn more about gearedforgreen eco supply chains and how they can help enhance your plastics sustainability initiatives, please contact us at email@example.com
By Daniel Schrager, President at GearedforGreen 888-398 (GEAR) 4327 firstname.lastname@example.org, www.gearedforgreen.com
WE ALL KNOW DOING GOOD MAKES US FEELS GOOD. SO IN 2018 LETS ALL DOUBLE OUR EFFORTS TO ACHIEVE “ZERO PLASTICS WASTE” AND SHOW IT… SO WE CAN ALL FEEL GOOD!
Among our GearedforGreen missions is helping clients make and use plastic products more sustainably from inside-out, and show them ways to leverage their sustainability in their markets to build more sustainable purposeful brands, to educate stakeholders, and to share the “feel good” with their employees, customers & supply chain partners. Showing your sustainability matters!
In 2017 our clients made great internal sustainable strides! Some achieving zero plastic waste in their operations ♻ others achieving 100% use of recycled plastic resins as replacements instead of prime virgin materials in their products ♻. This year we had clients participate in new “Social Partnerships” using ocean collected plastic resins in their products ♻ and we had clients optimize & reuse their plastics packaging materials to use less raw material and recover what they wasted. ♻ In 2017 we had clients and supply chain partners connect in closed Loop plastic recycling programs and in GearedforGreen Toll Reuse circular supply chains to reuse their own plastic waste materials back into their own products. ♻ This year our clients implemented end-of-use take-back programs to re-collect, recycle, and repurpose their own plastics products after use in the market, and many of our clients started using sustainable American made industrial products and corporate branded eco apparel and uniforms for their own everyday operations.
Looking back .. In 2017 our clients made a difference!
We hear from clients all the time, how sustainability has added a common purpose & pride shared between their employees and helped strengthen their corporate culture.
People feel good doing good!
We cannot say it enough… “There is a significant difference between internal sustainability in our products, packaging, and operations, versus external sustainability that touches, teaches & inspires our customers and employees”. You can’t preach external sustainability without doing the work internally, but … external sustainability matters a lot if you want to educate & inspire employees and customers and build a more socially purposeful brand.
“We must never underestimate the importance of inspiration”
To help make sustainability more impactful for our clients, to help move the needle with respect to top line revenue and brand value, we focus on helping clients implement programs that share our clients sustainability stories with those that matter most to them, to connect their sustainability efforts from inside-out. “Sharing our Sustainability isn’t about self-promotion… it’s about connecting and creating bonds with people that care and matter”.
It’s been well documented by industry leading brands including Unilever, Proctor and Gamble, and many others … that Communicating your Sustainability helps build stronger bonds between businesses, brands, supply chain partners, and customers, and has a positive impact on sales and revenue.
So in 2018 let’s all double efforts together to connect sustainability from inside-out and SHARE THE ❤♻
By Daniel Schrager, President at GearedforGreen 888-398 (GEAR) 4327, email@example.com, www.gearedforgreen.com
Why China Plastics Ban can lead to greater innovation, investment, and sustainable manufacturing in the USAby gearedforgreen October 23, 2017 ACC cardboard box reuse cardboard boxes Dow eco apparel eco supply chain gearedforgreen packaging plastic raw materials plastic recycling plastic resins Proctor & Gamble recycling social partnerships sustainableshopping
Some see the China plastics ban as a huge problem, others see it more as a long term opportunity. We see the proverbial pet bottle as 1/2 full.
1st came the Green Fence… a warning shot. Now the National Sword. Both cool names btw… kudos to China. The China policies (limiting) imports of plastic scrap materials is having a profound change to the plastics recycling eco system here in the USA and around the world. The question is equally WHY and WHAT NOW?
WHY? – We’ve all heard lots of complaints, confusion, and disagreement to the new China National Sword policy, some related to short notice of these new scrap import restrictions, others related to lack of clarity about what recyclables are banned or allowed and for how long. Truth be told, we all saw it coming or should have because it was kind of … “Wild West”.
Irrespective of the impacts the “Sword” is having on our scrap and recycling markets here in the USA, it seems clear the Chinese government is concerned that (garbage) is being willfully sent to their country disguised as recyclables. An official of the Ministry of Environmental Protection told the press in July that “the problem of foreign garbage is loathed by everyone in China.” And the press reports also indicate that a recent documentary, PLASTIC CHINA, alleging the health and environmental harms of imported plastics for recycling, spurred Chinese officials to take action.
SO WHAT NOW ?- The world is very much a connected marketplace and still represents enormous opportunity to trade recyclables and sustainables on a global basis, but what we trade .. where we trade.. how we trade .. are changing along with population growth and environmental issues. More people = more consumption = more products = more waste.
America for the most part has maintained status quo continuing to make products with poor end of use options and exporting much of our plastic waste around the world thinking cheaper labor is a solution. It isn’t. Today 90% + of all plastic products used in the USA find their way to landfills or worse, oceans, beaches, etc. Obviously we haven’t yet implemented a strong solution.
It’s important (we) see the forest through the trees, and adapt. When we say (we) we mean product and packaging manufacturers, and consumer brands, retailers, and consumers, along with solid waste, recycling, and raw material professionals.
Everyone in the USA supply chain involved in making, selling, using, and recycling plastic products have good reason to be concerned. China imports about 30 percent of the plastic waste collected for recycling in America. When China stops buying plastic scrap from America and across the world, it creates a glut here in the USA and as supply-demand dictates, commodity prices drop, leading to reduced recycling rates, increased landfill disposal, and more companies leaving the industry because they can’t make money.
The China National Sword policy is no doubt a problem today… but the important discussion we need to have is … what effect will it have long term and will it ultimately drive innovation, investment, and sustainable manufacturing here in the USA ?
THE PROBLEM ISN’T JUST A USA PLASTICS RECYCLING PROBLEM… IT’S A USA INDUSTRY SUPPLY CHAIN PROBLEM!
It impacts us all up & down the supply chain, including plastic products and packaging manufacturers that create all the plastic products that are causing all this waste, major brands using plastics to make & package their products, retailers selling all this stuff, and consumers buying all this stuff. It also includes the solid waste management, recycling, and raw material companies that collect and recycle plastic waste after it is all used and that supply sustainable or non sustainable raw material to make plastic products.
We are all part of the circular economy (the eco supply chain) and we are all part of the circular solution! We ourselves have the ability to solve the problem of plastic waste … if we work together!
For those interested in going circular to collaborate to find better ways to make plastic products & packaging more sustainably and to take better responsibility together for these products at end of use, we’d ❤ to talk and find ways to collaborate together.
By Daniel Schrager, President at GearedforGreen 888-398 (GEAR) 4327, firstname.lastname@example.org, www.gearedforgreen.com
WE ALL KNOW DOING GOOD MAKES US FEELS GOOD. WE NEED TO “SHARE OUR SUSTAINABILITY” SO OUR CUSTOMERS FEEL GOOD TOO!
One of our 5 primary missions at GearedforGreen is helping clients that manufacture plastic products to operate more sustainably from inside-out, and show them ways to leverage that sustainability in their market in order to build more sustainable purposeful brands and share the “feel good” with their customers.
Our clients have made tremendous internal sustainable strides… achieving zero plastic waste in their operations, using recycled plastic resins & other sustainable raw materials instead of all prime plastics, participating in “Social Partnerships ” using ocean collected plastic resins in their products and packaging, optimizing, reducing & reusing their packaging, implementing closed Loop Circular Collaborations within our eco supply chain, measuring their carbon footprints, implementing take-back programs to recycle and re-purpose their products after use in the market, and using sustainably made products and corporate logo eco apparel and uniforms in their own everyday operations. Our clients are making a difference! We here it from them all the time, how sustainability has added a common purpose & pride shared between employees and how it’s helped strengthen corporate culture. They feel good doing good!
To make sustainability even more impactful for our clients, moving the needle on top line revenue and brand value, we must find ways to share our sustainability stories with our customers in the market, to connect our internal sustainability efforts with our customers. We must “Share our Sustainability” !
It’s been well documented by the industry leaders such as Unilever, Proctor and Gamble, and many many other manufacturers and brands… that Communicating our sustainability effectively helps build stronger bonds between our businesses & brands, supply chain partners, and our customers, and positively impact sales and revenue.
For those who dare to make a difference and want to SHARE THE ❤ ♻, please contact GearedforGreen.
4. Reusing used cardboard boxes is not only more sustainable than recycling … it can be more profitable too.by gearedforgreen July 13, 2017 ACC cardboard box reuse cardboard boxes Dow eco apparel eco brand marketing eco supply chain gearedforgreen packaging plastic raw materials plastic resins recycling social partnerships sustainability
For years recycling cardboard boxes has been a centerpiece for corporate recycling programs. Cardboard is widely recyclable and for years there has been relatively strong domestic & international markets for corrugated material. Corrugated cardboard scrap also known as OCC (old corrugated cardboard) is generated by many local, regional, national businesses across industries. In 2016 more than 40 million tons of paper related scrap was recycled, much of which was cardboard.
While cardboard box recycling is an excellent approach to handling used boxes, cardboard box reuse, when applicable, offers even better improved (economic, environmental, and productivity) benefits up & down the supply chain.
As a sustainability company involved in circular eco-supply chains, GearedforGreen looks for ways to improve ROI in REDUCE, REUSE, RECYCLE ♻ programs for clients. Cardboard box reuse is a great approach to improved ROI.
We work with many companies generating good quality 1x used cardboard boxes perfectly capable of reuse, and with many businesses concurrently looking to find good quality suppliers of 1x used cardboard boxes as alternative to having to pay up & buy new boxes.
As part of our eco supply chain sustainability program, our GearedforGreen network connects companies and industries matching used cardboard box suppliers and buyers, helping everyone in the supply chain improve economic, environmental, and productivity ROI.
Many companies involved in manufacturing receive parts and components delivered in cardboard boxes they use just 1x. Many other companies including retailers and distributors use huge amounts of cardboard boxes to send products inter-company between facilities and to trading partners. There is a substantial reuse marketplace for all these 1x used cardboard boxes. Managing the connection between the two is no easy task however, so we partnered with industry to maximize box reuse ROI making cardboard box 📦 reuse valuable and mainstream.
In terms of environmental benefit and ROI, reusing cardboard boxes versus recycling reduces carbon footprint 👣 CO2 substantially and requires far less resources including water and energy consumption. Clients participating in GearedforGreen “Pack Share” box reuse programs also get monthly environmental reports including Life Cycle Assessment documentation showing carbon savings, which are helpful to sustainability score cards. For those businesses looking to reduce their carbon footprint, cardboard box reuse is a great option.
In terms of man hour productivity benefits and ROI, reusing cardboard boxes versus recycling reduces man hours by $30.00 per ton on average associated with reduced labor and handling not having to bale cardboard boxes, and reduced movement from 3 touch points down to 1 touch point, not having to triple handle boxes from generation point to baler to trailer.
In terms of economic benefits and ROI, reusing cardboard boxes versus recycling increases revenue for suppliers in our network 40%-60% on average over the last 5 years, reduces customer cost of boxes in our network by 25%-30% on average over the last 5 years, and provides a far more consistent dependable market as a result of getting fixed annual prices for box reuse instead of fluctuating OBM prices for recycling. Box reuse programs also reduce transportation cost, reduce labor cost, and reduce equipment cost associated with baling.
The infrastructure and client base to support large expansion
in the cardboard box reuse market is significant.
To serve the growing box reuse market, GearedforGreen eco-supply chain network focuses on four (4) areas; warehousing collection sortation, logistics transportation service, environmental CSR compliance documentation, and circular supply chain partner expansion.
- Today we host 30+ regional sorting collection facilities throughout the United States providing local warehouse collection / sortation / quality control resources for suppliers and customers in our “Pack Share” box reuse network.
- We provide full transportation logistics services including drop trailer programs at more than 250 facilities across America.
- We provide monthly CSR environmental reports documenting carbon footprint saving.
- To support the growing demand for reliable box reuse nationwide, GearedforGreen eco supply chain partnerships include the largest network of collection, sortation, quality control providers, and end user customers making us the largest network for 1x used cardboard boxes in America.
It is widely known that sustainability and circular supply chain initiatives can reduce cost, add efficiency, increase innovation, and strengthen and improve supply chain partnerships. Leading businesses worldwide are incorporating circular sustainable supply chains into their operations quickly.
Less known yet equally important, sustainability can significantly improve customer-consumer relationships leading to improved brand value and top line revenue. By effectively communicating your sustainability initiatives, businesses can leverage their sustainability in the market to gain significant advantages. We urge all our clients to engage in consumer facing eco brand initiatives that connect with consumers.
To learn more about our GearedforGreen eco-supply chain sustainability services and how our “Pack Share” Cardboard Box Reuse program increases your economic, environmental, and productivity ROI, please contact us at 888-398-GEAR (4327), email@example.com, or visit us at www.gearedforgreen.com.
If your sustainability strategy isn’t making profound improvement to your business, helping grow top line revenue, build a more valuable purposeful brand, and operate your business with less waste & greater efficiency … you may want to consider a divorce.
We aren’t obligated to stay married to supply chain partners if they aren’t continually helping us profoundly grow a more successful sustainable business. Yet, by partnering stronger and collaborating on circular sustainable initiatives that benefit everyone within the supply chain, we can all grow smarter, stronger, and more sustainable together.
WE ARE STRONGER SMARTER & MORE SUSTAINABLE WHEN WE CONNECT AND PARTNER WITH OUR SUPPLY CHAIN!
Coming from a plastics background myself, there are some things everyone in our plastics industry supply chain should consider:
- Is receiving $.25 (x amt) per pound from selling off our plastic scrap to recyclers really the best way to maximize economic value from our recycling initiatives? Plastic scrap may have even greater environmental, strategic, and social purpose value than simply treating it solely as a commodity.
2. Is using 25% (or x%) recycled plastic resins back in our products & packaging, instead of prime, the best way to set us apart from our competitors? Can we use strategically sourced plastic scrap better, to create market advantages?
3. Is reusing packaging & optimizing the size of our packaging the most effective way for us to gain shelf space? Savings in raw material cost and transportation are excellent, but can we also utilize sustainable packaging initiatives to strengthen our customer and consumer relationships?
“The correlation between sustainability and commercial success is like proper nutrition is to victories for athletes, or reading and travel is to lyrics for musicians.”
There is a correlation between our company’s sustainability strategies and our commercial success in the market. Isn’t commercial success why we are all in business in the first place? Aren’t we all pushing relentlessly to add the greatest possible “value” to our businesses, differentiate and sell over our competitors, and continue to grow more sales with new & existing customers?
Neglecting benefit is the same as neglecting opportunity to win! Yes.. we recycle our plastic waste because it’s good for our environment and helps offset our costs associated with production loss. BUT … when plastic recycling also helps us increase revenue, gain over our competition, grow sales and shelf space, and build a more valuable brand, our ROI escalates profoundly.
Sustainability has the power to profoundly impact and improve our businesses. We shouldn’t be asking our supply chain partners to come to us with better ideas. Our supply chain partners should be relentlessly pursuing better ideas and helping us create circular eco supply chains that not only enhance our environmental initiatives, but connect us and improve our economic and brand initiatives too.
There is significant efforts across plastics industry segments to connect their “eco supply chains” to enhance CSR “Corporate Social Responsibility” initiatives which include green initiatives, sustainability, and efforts to eliminate unethical practices in extended Supply Chains. An emphasis on connecting social responsibility is one of the biggest Supply Chain trends this year, not only in the plastics space, but across many industries, with businesses more than ever focused on reducing their environmental impact. The trend has proven to have positive net impacts in return on assets. So why all these efforts? Who’s really driving CSR?
Here’s why … Collective behavior has tipped towards sustainability and we’re starting to see, in the performance of leading companies, much closer relationships between the companies and their suppliers and customers up and down the value chain. Business leaders today have more of an outside-in focus based on what their end customers require. We talk to many companies and executives and the wide majority confirm, the collective consumer community is pushing companies in the direction of social and environmental responsibility. In terms of recycling and sustainability, plastics industry leaders are listening and connecting their supply chains and choosing supply chain partners that meet their customer’s needs.
With this new trend in the fore front, theirs an aggressive pursuit to connect internal sustainability with external sustainability. Many businesses now focus on end-to-end connected Supply Chains, with better process and coordination between raw material selection, packaging optimization, operational efficiency, all connected to corporate communications and brand strategy that reach and communicate with the consumer.
To maximize sustainable efforts, developing and connecting an Eco Supply Chain becomes critical, and when it functions circularly with stakeholders rowing in the same direction together towards the consumer, efforts not only impact bottom line cost and efficiency, they impact Top Line and brand value. To achieve more impactful economic results, supply chain decisions that in the past were made internally-operationally are now made with the customer in mind as well. Successful companies pursuing CSR including sustainability, focus on collaboration and orchestration, with closer end-to-end integration of the Supply Chain.
Case in point, plastics manufactures interested in recycling their plastic waste historically focused on price per pound to achieve the most value, whereas today many plastics manufacturers think more strategically, connecting the recycling of their plastic scrap into partnerships with humanitarian related products and products that connect their brands to purposeful meaningful causes. Instead of just selling plastic scrap at a price, plastics companies are thinking in terms of “social partnerships” with other manufacturers using their recycled plastics more resourcefully to make new meaningful purposeful products. As result these manufacturers are seeing multiple levels of value creation over and above price per pound selling their scrap, including brand recognition which impacts Top Line and brand value.
That same trend and strategy is impacting the purchasing side of our plastic industry as well, with manufactures looking to purchase recycled plastic resins that are made from strategically sourced materials that add value above price per pound. Adidas and Dell are two great examples, sourcing recycle grade plastic resins made from plastic scrap collected from our oceans. That strategic approach enabled Adidas and Dell to leverage their raw material sourcing efforts in the market to connect strongly with the consumer, thus achieving bottom line, Top Line and brand growth.
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