Using Recycled Plastics Resins more strategically in a connected supply chain may create greater Top Line Valueby gearedforgreen April 17, 2017
Traditionally plastics manufacturers purchase Recycle Grade and other Plastic Resins with a primary focus on material quality, consistency and reliability, and of course match service and support with bottom line costs per pound to keep economic and environmental sustainability in alignment. Manufacturers consider using recycled plastic resins as a “value add” component to make their product more sustainable and save money in certain market conditions.
But manufacturers interested in sustainability yet aren’t operating in a connected eco-supply chain often miss out on achieving their greatest growth value opportunities.
Remember, manufacturers aren’t in business just to be sustainable. Sustainability is how we make our products, but it surely isn’t why we make our products. We make our products to sell them to consumers and our goal is to grow sales, grow market share, and grow revenue every year. We make products more sustainably because we and our customers care about our environment and because data shows, all things relatively equal, consumers seek to buy and retailers seek to sell more sustainably made products from companies with purpose. We also make our products more sustainably because we know sustainability generally leads to efficiency and innovation which leads to improved performance on a manufacturing perspective. We use less, yet we generate more.
For manufacturers that buy recycled plastic resins, expanding and connecting your supply chain more strategically from stand-alone raw material suppliers to raw material suppliers that are strategically connected in an eco-supply chain™ can add tremendous top line value.
As examples, using a no-name brand of recycled plastic resin from a supplier that isn’t connected in an eco-supply chain provides a defined level of bottom line value, (whereas) using an eco-branded grade of recycled resins, a brand that “shouts sustainability” on your products & packaging, adds a completely enhanced level of top line value, (and) using recycled resins that connect and align your brand with a purposeful mission adds another level of enhanced top line value, (and) leveraging your use of sustainable plastic resins in the market by effectively communicating your sustainability to consumers adds another level of enhanced brand value, (and) by differentiating your sustainability over your competitors as a result of your use of an eco-branded recycled plastic resins can expand your shelf space with socially minded retailers, (and) by working with raw material suppliers that are themselves connected in an eco-supply chain™ can add valuable resources to your team like eco-brand communications expertise, packaging optimization expertise, recycling and zero waste management expertise, etc., adding more valuable resources your company can leverage to reduce cost and grow revenue.
Point is … businesses must always look to add value, and in addition to bottom line price per pound value you may be achieving today, by working with raw material suppliers that are connected in an eco-supply chain™, you may be able to leverage your raw material stream to gain top line value to grow revenue and build a stronger more valuable purposeful brand.
Shedding our sustainable skins isn’t simply “helpful” to creating sustainability and economic growth for our businesses … it’s absolutely imperative! In business if we don’t force ourselves to shed our skins, to try something new and explore alternative methods, if we don’t innovate different approaches and set new goals for our business development, if we don’t shed our skins and get out of our comfort zones, we actually start to deteriorate and go backwards. I’ve heard it said … “a bend in the road isn’t the end of the road, unless we miss the turn”. In today’s millennial marketplace, sustainability and social purpose is that turn. We cannot expect to remain comfortable and remain competitive. We cannot expect to operate without continual innovation and improvement and sustain a growing improving organization. When it comes to sustainability and the team we surround our businesses with, whether that’s our resin suppliers, our recycling vendors, or our sales marketing team, if our team isn’t continually evolving and continually helping our business evolve greener, then we shouldn’t expect that keeping “status quo” will realize us improved results, better performance, or bigger margins. If we expect to lead, it’s incumbent upon us to “shed our sustainable skins” and innovate. gearedforGREEN™ is committed to constant & continual innovation and improvement to find the best ways to help customers succeed greener. Through gearedforGREEN eco-supply chains™ we focus on 360 degrees of sustainability for our clients, helping make, market and sell products more sustainably. We surround our clients and eco-supply chain™ partners with ideas and strategies to help us all add innovation and new dimensions to our sustainability and recycling initiatives. www.gearedforgreen.com email@example.com 888-398-(GEAR) 4327
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