Using Recycled Plastics Resins more strategically in a connected supply chain may create greater Top Line Valueby gearedforgreen April 17, 2017
Traditionally plastics manufacturers purchase Recycle Grade and other Plastic Resins with a primary focus on material quality, consistency and reliability, and of course match service and support with bottom line costs per pound to keep economic and environmental sustainability in alignment. Manufacturers consider using recycled plastic resins as a “value add” component to make their product more sustainable and save money in certain market conditions.
But manufacturers interested in sustainability yet aren’t operating in a connected eco-supply chain often miss out on achieving their greatest growth value opportunities.
Remember, manufacturers aren’t in business just to be sustainable. Sustainability is how we make our products, but it surely isn’t why we make our products. We make our products to sell them to consumers and our goal is to grow sales, grow market share, and grow revenue every year. We make products more sustainably because we and our customers care about our environment and because data shows, all things relatively equal, consumers seek to buy and retailers seek to sell more sustainably made products from companies with purpose. We also make our products more sustainably because we know sustainability generally leads to efficiency and innovation which leads to improved performance on a manufacturing perspective. We use less, yet we generate more.
For manufacturers that buy recycled plastic resins, expanding and connecting your supply chain more strategically from stand-alone raw material suppliers to raw material suppliers that are strategically connected in an eco-supply chain™ can add tremendous top line value.
As examples, using a no-name brand of recycled plastic resin from a supplier that isn’t connected in an eco-supply chain provides a defined level of bottom line value, (whereas) using an eco-branded grade of recycled resins, a brand that “shouts sustainability” on your products & packaging, adds a completely enhanced level of top line value, (and) using recycled resins that connect and align your brand with a purposeful mission adds another level of enhanced top line value, (and) leveraging your use of sustainable plastic resins in the market by effectively communicating your sustainability to consumers adds another level of enhanced brand value, (and) by differentiating your sustainability over your competitors as a result of your use of an eco-branded recycled plastic resins can expand your shelf space with socially minded retailers, (and) by working with raw material suppliers that are themselves connected in an eco-supply chain™ can add valuable resources to your team like eco-brand communications expertise, packaging optimization expertise, recycling and zero waste management expertise, etc., adding more valuable resources your company can leverage to reduce cost and grow revenue.
Point is … businesses must always look to add value, and in addition to bottom line price per pound value you may be achieving today, by working with raw material suppliers that are connected in an eco-supply chain™, you may be able to leverage your raw material stream to gain top line value to grow revenue and build a stronger more valuable purposeful brand.
Shedding our sustainable skins isn’t simply “helpful” to creating sustainability and economic growth for our businesses … it’s absolutely imperative! In business if we don’t force ourselves to shed our skins, to try something new and explore alternative methods, if we don’t innovate different approaches and set new goals for our business development, if we don’t shed our skins and get out of our comfort zones, we actually start to deteriorate and go backwards. I’ve heard it said … “a bend in the road isn’t the end of the road, unless we miss the turn”. In today’s millennial marketplace, sustainability and social purpose is that turn. We cannot expect to remain comfortable and remain competitive. We cannot expect to operate without continual innovation and improvement and sustain a growing improving organization. When it comes to sustainability and the team we surround our businesses with, whether that’s our resin suppliers, our recycling vendors, or our sales marketing team, if our team isn’t continually evolving and continually helping our business evolve greener, then we shouldn’t expect that keeping “status quo” will realize us improved results, better performance, or bigger margins. If we expect to lead, it’s incumbent upon us to “shed our sustainable skins” and innovate. gearedforGREEN™ is committed to constant & continual innovation and improvement to find the best ways to help customers succeed greener. Through gearedforGREEN eco-supply chains™ we focus on 360 degrees of sustainability for our clients, helping make, market and sell products more sustainably. We surround our clients and eco-supply chain™ partners with ideas and strategies to help us all add innovation and new dimensions to our sustainability and recycling initiatives. www.gearedforgreen.com firstname.lastname@example.org 888-398-(GEAR) 4327
Sustainability. For organizations making, using, or selling plastic products, you hear about it often. We know it’s beneficial for our environment and leads to greater innovation. We hear the stigma plastic has with environmental folks, and we know how important it is to consumers, our retail relationships, and to creating a long lasting brand. All things equal, sustainability is the way to go. Although businesses recognize matching economic sustainability to environmental sustainability is essential, it is often easier said than done. Consumers don’t want to, nor should they have to, pay more for sustainable products, and manufacturers shouldn’t either. The good news is that sustainability often leads to innovation, efficiency, cost reduction and increased brand value.
For plastic product manufacturers, making products eco-friendly can be achieved in part by using recycled and / or wide spec plastic resins as raw materials, which is substantially better for the environment. As part of our Gearedforgreen 360 degrees of sustainability program, we supply many plastic product manufacturers with alternative – recycle grade and Widespec grade plastic resins, matched with on-site technical support and other Eco-supply chain resources, such as Eco-packaging, Consumer Brand Marketing, etc.
The upsides to using sustainable raw materials and making more sustainable products are endless. Manufacturers can capitalize on their sustainability to leverage top line sales by attracting millennials and other Eco- friendly consumers, create stronger relationships with retailers and distributors, strengthen brand value, and differentiate from competition. According to virtually all industries leading business advisory firms, including KPMG, Accenture, PWC, and others, “manufacturers need to connect sustainability & socially purposed initiatives to remain relevant.”
Leading retailers, including Walmart, Target, Kroger, The Home Depot, and many others are incredibly supportive of circular connected supply chains and selling sustainable brands with social purpose. As an example from Walmart, “We’re making sustainability part of how we buy and sell merchandise around the world. In doing so, we’re taking a leading role in addressing the most important issues facing the consumer goods industry, helping our suppliers become more competitive businesses, creating a more resilient supply chain and increasing our customers trust in us and the brands we carry.”
Whether you make products sold B2B or B2C, with the growing demand for sustainable products, there is no going wrong with going green. A manufacturer that uses recycled and Widespec plastic resin as a component of their overall sustainability initiative has the ability to attract a whole new set of consumers, whose priorities align with sustainability and social purpose. Manufacturers gain the ability to turn a higher profit by attracting a significantly higher percentage of potential sales. And in today’s digital social media age, consumers have the ability to build or break brands in a nano second. Fostering positive consumer relations and growing a reputation as a social value brand is very important for a business. That is our gearedforGREEN mission for manufacturers, to help them team up in a connected Eco-supply chain to make, market and sell products that are more sustainable.
Beating the competition is key! Retail is shaped by its consumer, and today’s consumer cares more than ever about “purpose.” In recent years, there has been a high demand for products that are environmentally friendly, made by companies that also have social purpose. With every new generation that comes into the workforce, there is increased passion around sustainability and sustainable goods. In conjunction with that, current generations are being presented with more and more options to choose from, more than ever before, and they need to be incentivized to choose one product over another. All things equal, green is a tie breaker! As sustainability is climbing the list of necessary consumer criteria, it becomes increasingly important for manufacturers to offer sustainability and social purpose as a component of their products to the consumer. Manufacturers, distributors and retailers who can capitalize on sustainability will be the big winners!
Our corporate branded eco apparel and uniforms are proudly made from recycled soda and water bottles and manufactured with great PRIDE in every stitch. We know just how valuable your brand is..This year show it off in sustainable gearedforgreen™ eco apparel and uniforms.
We supply certified recycled plastic resins, wide spec resins and prime resins, that help make products more efficient, cost effective & sustainable.Our eco supply chain™ of engineers and mold makers add unique musically expertise & value.We provide support every step of the way, including on site technical & lab, creative solutions, certification.
“We recycle many kinds of plastic scrap materials including HDPE, HMWPE, LDPE, LLDPE, PP, PS, PET, PVC, and ABS, in both Post-Industrial and Post-Consumer grades and in most forms such as bottle, film, sheet, bag, purge, part, regrind, and pellet. Plastic scrap materials we recycle are made into new gearedforGREEN™ products or supplied back is there a way to view private instagram to our eco supply chain™ network”
We recycle HDPE, LDPE, LLDPE, HMWPE, PP, PS, PET, PVC, ABS. Post-Industrial and Post-Consumer grades including bottle, film, sheet, bag, purge, part, regrind, pellet, and contaminated mixed plastics too. Plastic scrap is recycled back into gearedforGREEN™ eco products, supplied back “closed loop” and used within our eco supply chain™ network.
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