WHEN IT COMES TO CORPORATE PLASTICS SUSTAINABILITY, YOUR IMPULSE TO FOCUS ON LINEAR ECONOMIC VALUE MAY BE WRONG.by gearedforgreen November 23, 2018 cardboard box reuse circular supply chain decoating technology Dow eco apparel eco supply chain gearedforgreen packaging plastic raw materials plastic recycling plastic resins Proctor & Gamble social partnerships sustainable packaging sustainableshopping
When it comes to corporate plastics sustainability, especially as it relates to single use plastic packaging and consumer plastic products, your impulse may be to focus on “linear economic value” meaning the cost of your packaging materials, raw materials, landfill & disposal, and the price per pound economic value you achieve buying & selling plastic. Each individually are considered “linear one way” transactions that provide either one way economic savings or revenue.
“It is worth self- examining your product, packaging, your customer, your competitor, your industry, our environment, the consumer market, and ask.. Why still today do we discard nearly 90% of all plastics worldwide and how will this impact your business.
Impulsively we tend to think traditionally as we have for many years prior, treating “value” simply in terms of economic value, treating plastic raw materials simply as “commodities” and treating waste simply as scrap and not as “future resources”. We overlook so much more “value” that can benefit our businesses.
One of the lessons I’ve learned over time at GearedforGreen from working with industry leading brands, retailers, and business advisory circular economy specialist is.. change doesn’t come easy nor without risk, BUT, regardless of our size, without it, our failure is 100% inevitable.
There is something to say about change, about innovation, about seeing the forest 🌳 through the trees, the end goal. Today we see new companies embracing new innovations and change, wasting less resources, using resources and supply chains more strategically, partnering in circular economies and finding new ways to set themselves apart from competitors by differentiating themselves in the market. These companies tend to thrive! Yet we also see decade’s old companies failing to change, failing to embrace sustainability, not understanding lost value, just maintaining status quo and ultimately stagnating and falling by the waste-side.
The fact is, when it comes to plastics sustainability we need to look beyond linear one-way relationships, beyond the initial one-way economic value, and consider “overall economic-environmental-social-reputational value” that can be achieved via sustainability, connecting circularly and transparently with Supply Chain partners and with Consumers.