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If not now … when?

CIRCULAR ECONOMY 3

In a highly resource-constrained world, where export demand is dwindling, and domestic markets are getting saturated, there’s little room for waste or wasted opportunity! For all us in the plastics manufacturing world making, using, selling plastic products, getting creative and innovative with the way we obtain, use, and dispose of plastic materials and how we buy and use sustainable raw materials will be KEY for a long term healthy and sustainable plastics industry.

We all should understand that unless we change what we do and how we do it, we cannot expect different results. If not now… WHEN?

Businesses, organizations, and governments are making the shift to “go circular,” implementing smarter processes for sustainable inputs, improved product design, more efficient delivery methods, and close loop – open loop initiatives for materials in manufacturing and after end use. For us in the plastics world… this is the basis of our circular economy and it’s one of the biggest growth opportunities for plastics businesses and brands!

The circular economy is a $4.5 trillion opportunity according to Accenture. Who in our plastics industry wouldn’t want to get circular? For companies making, using, distributing, and selling plastic products, it’s important to understand the distinction between your linear supply chain versus a circular supply chain and how that can improve your businesses and brand.

Here are two steps you can take towards getting circular

1st establish an initial sustainability plan that outlines your goals and time lines to grow circularly. Share your plan internally and get your internal team rowing in the same direction. Plans need to include how you make, package, deliver, sell plastic products more sustainably and how you communicate and educate your sustainability and end-of-use recycling options to your customers and consumers.

2nd begin connecting your sustainability goals with your supply chain partners to form solutions together. Connecting the dots and building connected transparent teamwork within your supply chain is absolutely imperative. Connecting a circular supply chain will ultimately lead you to increased innovation and efficiency. Initiatives should connect multiple areas of your the supply chain including plastic resin, packaging, mold and tooling, recycling, solid waste management, sustainability and market insight and brand communications.

Many companies seeking to connect in circular economy supply chains utilize the services of Circular Supply Chain Advisory firms to assist in connecting the dots. To learn how you can connect in the circular economy, contact circulareconomy@gearedforgreen.com or visit www.gearedforgreen.com  

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